Hastings based web design agency, The Rye Agency, has teamed up to work with a national magazine and Apple. Mixmag are the world’s largest dance and electronic music magazine, established in the UK in 1982. They approached The Rye Agency to design and develop a new website and integration with Apple News, Facebook Instant Articles, and Google AMP.
The Rye Agency, in Robertson Street in Hastings, was one of the first agencies outside the States to have access to the Apple News platform.
Working closely with Mixmag and Apple’s offices in London and California they produced a bespoke integration between the Mixmag’s website and Apple News. Mixmag’s website is powered by software called CraftCMS (Content management System) for which The Rye Agency are seen as one of Europe’s leading experts.
Mixmag’s Apple News integration was referenced on stage at the 2016 Apple’s World Wide Developers Conference in San Francisco.
Although The Rye Agency manages large websites for well known brands like Mixmag; Mary Portas Pilot Love Ashford; Rocksound; and North London Cares, they spend the majority of their time and resources working with local companies making affordable websites to help boost Hastings’ digital economy.
“2016 has seen a seismic shift in how the web works and what people are expecting from it. Platforms like Apple News, Facebook Instant Articles, and Google AMP are taking people away from traditional websites – and new devices like smart TVs and wearables are changing how we interact with the web at a fundamental level. The rise of these new technologies is rapidly changing how people use the Internet,” said David Roder, Director and Founder of The Rye Agency.
“As a town we’re starting to see real improvements – with the re-opening of the pier, new businesses opening up, and world-class spaces like the Source Park. We need to make sure our town is growing in the digital space too if we’re going to be able to compete in today’s economy.”
To help grow the local digital economy, The Rye Agency is holding a free workshop for local businesses to share expertise which business owners can use to improve how they use the web. The event will be hosted at The Creative Media Centre, Robertson Street, Hastings on Tuesday the19th July 2016. Entry is free but places are limited. Businesses interested should reserve their place by contacting David Roder at The Rye Agency.
For further Information contact David Roder, David.firstname.lastname@example.org 01424 559 689 / 07974 941393