A small Hastings electronics firm have won an order that will be worth £1.2 million in exports to help monitor power generators across India, with help from Government export body UK Trade & Investment (UKTI).
Hastel Ltd, who employ six people at the Innovation Centre in St Leonards on Sea and use local sub-contractors to manufacture
probes to monitor the fuel in tanks and generators, have won an initial order to supply 10,000 of the monitors for use across India, following a trip to assess the market with UKTI.
Managing Director John Hilbrig, said:
“Our firm was initially producing speed reduction systems for road signs near schools, but as the recession hit and local authorities tightened their belts we knew we needed to look at manufacturing new products and approaching new markets.
heavily relied on as power cuts are common, it is absolutely vital that the fuel doesn’t run out so this equipment alerts them when they need to get more.” “The SmartGuard fuel monitor developed out of this. The product keeps a check on fuel levels warning the owner when the levels dip, for example if fuel is stolen, and alerting the owner when the levels are low and they need to restock. In countries like India where generator power is
John hopes this is just the start for the firm as there are a huge number of generators in use across India which could lead to orders worth significantly more over the next five years.
“It’s such a huge country it’s hard to get to grips with the scale you are dealing with until you actually visit. We are now looking at other emerging markets and are on the verge of signing a contract to supply these items to East Africa too.”
John has worked with UKTI’s locally based international trade adviser Richard Smith.
“John and his team have looked to where there are opportunities and this is what has led them to big orders which will lead to big profits. They are now working with us to look at other emerging markets where their products, or versions of this, can be useful.
UKTI offers free non-biased face-to-face advice and support to firms across the South East. To book an appointment and get help to export contact UKTI South East on 08452 789 600“It’s a well-known fact that exporting is the key to growth and this firm provides a great example of how this can be successful. I’m looking forward to working with John to help them identify and make the right contacts in new markets.”