Driving Hastings forward 01424 205481

Hastings based web design agency, The Rye Agency, has teamed up to work with a national magazine and Apple. Mixmag are the world’s largest dance and electronic music magazine, established in the UK in 1982. They approached The Rye Agency to design and develop a new website and integration with Apple News, Facebook Instant Articles, and Google AMP.

The Rye Agency, in Robertson Street in Hastings, was one of the first agencies outside the States to have access to the Apple News platform.

Working closely with Mixmag and Apple’s offices in London and California they produced a bespoke integration between the Mixmag’s website and Apple News. Mixmag’s website is powered by software called CraftCMS (Content management System) for which The Rye Agency are seen as one of Europe’s leading experts.

Mixmag’s Apple News integration was referenced on stage at the 2016 Apple’s World Wide Developers Conference in San Francisco.

Although The Rye Agency manages large websites for well known brands like Mixmag; Mary Portas Pilot Love Ashford; Rocksound; and North London Cares, they spend the majority of their time and resources working with local companies making affordable websites to help boost Hastings’ digital economy.

“2016 has seen a seismic shift in how the web works and what people are expecting from it. Platforms like Apple News, Facebook Instant Articles, and Google AMP are taking people away from traditional websites – and new devices like smart TVs and wearables are changing how we interact with the web at a fundamental level. The rise of these new technologies is rapidly changing how people use the Internet,” said David Roder, Director and Founder of The Rye Agency.

“As a town we’re starting to see real improvements – with the re-opening of the pier, new businesses opening up, and world-class spaces like the Source Park. We need to make sure our town is growing in the digital space too if we’re going to be able to compete in today’s economy.”

To help grow the local digital economy, The Rye Agency is holding a free workshop for local businesses to share expertise which business owners can use to improve how they use the web. The event will be hosted at The Creative Media Centre, Robertson Street, Hastings on Tuesday the19th July 2016. Entry is free but places are limited. Businesses interested should reserve their place by contacting David Roder at The Rye Agency.

For further Information contact David Roder, David.roder@rye.agency  01424 559 689 / 07974 941393

The new Apple Pay system will launch in the UK in July but will be limited to £20 payments. Many retailers and UK banks have decided that they will offer the new system, all apart from Barclays who will not.

The system works by iPhone 6 or Apple watch users touching their devices to contactless pads and nothing more. However, Apple Pay will be similar to the existing contactless card payments where the amount per transaction is capped at £20.

Despite the contactless cards being capped at this amount, the limit on both debit and credit cards is due to increase to £30 in September. This could also be likely for Apple Pay payments and it is possible that agreements with some retailers could mean that they will allow higher payments.

Another bonus to Apple Pay is that it allows customers to pay online by simply using their own fingerprint. The new fingerprint technology has become popular and eventually new technology could overtake those existing ones such as cash payments or normal chip and pin.

Once Apple Pay has come into effect, retailers including Marks and Spencer as well as Waitrose have announced that they will offer the service. Tesco will not be adopting the system and ASDA is another supermarket that will not be using the service, along with its parent company Walmart who has not signed up in the US.

Apple Pay does not mean that businesses will have to install any new payment hardware because it will use the same existing contactless system and so it will be easy for companies to use the system, should they decide to.

Apple has created a system that will cause competitors to try to fight back and it is said that the phone company, Samsung, is likely to launch something similar in the UK later on this year.