Branding is very important for any business and extra care and attention has to be put in to how your perceived by your customers. One of the most important aspects to consider is your logo. We caught up with Danny Grando from Hastings based firm Design Crew about the things that you should consider when your starting out in business.
Branding can make or break a company. It can be the difference between you getting a second glance or being passed by. When it comes to winning new business a strong brand presence can add credibility, memorability and gravitas.
During my 35 years in the graphic design industry I’ve seen some shockers to say the least. I often wonder how companies expect to win new business or sell their products with make shift branding and logos. Good quality strong designs are a sign that you have an eye for detail, you are serious about your company and you have a strong identity.
I’m not suggesting you spend a fortune on branding if you haven’t got it, but its about future investment in your own company. Whether you’re starting up or re-branding, you should always be thinking long term and not be tempted by short term fixes which will essentially be a waste of money. One good quality bespoke logo is far more beneficial and effective to a company than a shoddy logo, website, and brochures for the same cost.
The relationship between you and your designer is vital. A good designer should always spend time understanding your brand and your vision. They shouldn’t go off on a tangent and should stick to the brief to ensure clients get exactly what they want. That said, the designer should have the experience and confidence to give their creative advice and opinions, even if it might not be what you want to hear. Remember we are expects in our fields as you are in yours!
In essence its about working together to achieve your goals and ensuring you and your designer are on the same page from the outset. I founded Design Crew 15 years ago with those values in place. We speak the clients language and have relaxed open chats about what they want and how we can help.
Hopefully this has got you thinking about your own brand identity and opportunities for your business. If you’d like to chat more about graphic design please drop me a line at firstname.lastname@example.org