It might not come as too much of a surprise after the scenes of people fighting over Televisions and other bargains on the much hyped Black Friday and whilst this American tradition looks like it here to stay, for better or worse it has now beaten other major shopping days to the number one spot regarding consumer participation online.
SLI Systems who are a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites have released data that shows it was the most popular online shopping day of the pre-Christmas sales season 2014, ahead of Cyber Monday and Manic Monday.
They have summarised exactly what happened on the days themselves and released a graphic which shows peak traffic demand (You can see this here.)
- Black Friday was the busiest online day, followed by Cyber Monday and lastly Manic Monday. Traffic on Cyber Monday was 74% of Black Friday’s traffic, and traffic on Manic Monday was 60% that of the peak day.
- The peak shopping time was 4pm on Black Friday.
- Over half of Black Friday traffic was driven by mobile devices with the peak at 1am, with 67% of users browsing on mobiles.
Its interesting to note that the shift to mobile has now happened in online retail as well and considering that most major retailers sites were down on the day it still beat previously high traffic days such as Cyber Monday.
Hopefully this insightful data should help online retailers of all sizes plan accordingly for 2015 pre-Christmas sales season including those in the Hastings and Rother area especially if the hype for the day mirrors this years scenes of chaos again, although its hoped that stores will be more prepared for future Black Friday events than they were this year.