The discounter supermarkets Aldi and Lidl have taken another step towards victory as their joint grocery market share now stands at 10%.
Analysts Kantar Worldpanel said that Aldi’s market share was 5.6% in the 12 weeks to 8 November and Lidl’s 4.4%, showing that their joint market share has doubled in the last three years.
The discounters are on the rise but Sainsbury’s has now taken the second spot below Tesco, meaning it has had an increase in sales and is now ahead of Asda.
Sainsbury’s owns 16.6% of the UK grocery markets but Tesco still remains the UK’s largest supermarket with 27.9%.
Asda has taken a tumble as sales fell 3.5% in the latest quarter from the year before, which is more than any of its main competition. The supermarket has 16.4% of the market share.
Due to the continuous growth from the discount chains, the big four supermarkets have resulted in a price war against each other.
It could be difficult for supermarkets to compete with Aldi, whose sales rose 16.5% in the latest quarter compared to the year before, and Lidl whose sales increased 19%.
Tesco’s sales declined 2.5% from the year before while sales at Morrisons fell by 1.7% but sales at Waitrose and the Co-operative have increased.