Online retail giant Amazon has joined forces with supermarket chain Morrisons. The company has secured a supply contract with the grocer, which will see it offering a number of Morrisons products through its food delivery service Amazon Pantry and its subscriber service Amazon Prime Now.
Amazon Pantry was launched in the UK last year, escalating competition with the big four supermarkets, but did not offer fresh food.
Under the new deal, Morrisons will supply fresh, frozen and non-perishable goods to Amazon customers.
Under the wholesale supply agreement unveiled on Monday, Morrisons said a number of its products will be available to Amazon Pantry and Amazon Prime customers, who pay an annual subscription fee.
In addition to the announcement Morrisons has agreed with Ocado to expand Morrisons.com and an “agreement in principle” has been met.