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Sussex is on the map for delivering great customer service. Paul and Louise Matthews, the Regional Directors for Shopper Anonymous Sussex, have been recognised for working with Sussex businesses at the National Shopper Anonymous Awards Dinner, which was held in Liverpool in early December.

Shopper Anonymous works with more than 900 independent UK businesses, from legal firms to farm shops to opticians, to help them improve their customer service and their sales and profitability.

Jonathan Winchester, Chief Executive, said: “Paul and Louise began their journey with Shopper Anonymous in January and have, over just a 10-month period, developed it into an extraordinary business.  Gaining a silver award out of 18 Regional Directors was a fantastic achievement. I am delighted for all the Sussex businesses that gain so much value from the services Paul and Louise offer.”

With almost 100 Sussex clients engaged with the mystery shopping, customer feedback and training programmes, Shopper Anonymous Sussex has offered more than 1000 Sussex staff members the opportunity to receive feedback and development on the service standards they personally offer.

“This process has not only seen individuals grow with confidence but it has also made a significant difference to each business’ bottom line, as they retain and delight their customers,” said Paul.

Working with local firms such as Jempsons, Barraclough and Stiles, Fuzion4, Birchwood Motor Group, The Sovereign Centre and Motcombe Pool to name a few, Paul is finding that many local businesses are genuinely keen to raise their standards as far as customer service goes, as they are recognising that customers expect loyalty, respect and quality in their relationship.

“We have big plans for Sussex in 2016, including developing our world class mystery shopper team from 50 to 120 members as we engage with more clients,” said Louise.

If you want to learn more about the services Paul and Louise offer to improve your customer service, or to join their team, please click here.

Andrew Wooding Jones, the former Director of Ashburnham Place Christian Centre has become the new Regional Director for Shopper Anonymous Sussex. Shopper Anonymous generates in-depth customer feedback through its mystery shopping and market research tools. The feedback is then supported with motivational customer service and sales training.


Jonathan Winchester (left) UK Managing Director of Shopper Anonymous with Andrew Wooding Jones.

“When I was at Ashburnham, we used Shopper Anonymous a number of times to check our conference enquiries and the booking system.  Having experienced Shopper Anonymous’ expertise at first hand, I am delighted to have the opportunity to become a part of the team.  I am also delighted to be back in Sussex where I have worked for many years and look forward to meeting up with former business colleagues and making new contacts” comments Andrew.

Jonathan Winchester, the UK Managing Director comments “Andrew’s background includes management positions in hotels, retail and the not for profit sector as well as involvement in training undergraduate management students. Returning to Sussex completing a CEO assignment in Birmingham, Andrew is really excited about this opportunity to take Shopper Anonymous Sussex forward.  Having previously been the Director of Ashburnham Place Conference Centre, Andrew is well connected in Sussex and known to many business people. I am sure he will be a real asset”.

Andrew takes the reigns for Graham Seymour, who in 2009 was the first Shopper Anonymous Regional Director and franchisee.  Graham will still be involved in the business supporting the franchise network which now covers 14 Regional Directors and has plans to expand into Europe.