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Sussex is on the map for delivering great customer service. Paul and Louise Matthews, the Regional Directors for Shopper Anonymous Sussex, have been recognised for working with Sussex businesses at the National Shopper Anonymous Awards Dinner, which was held in Liverpool in early December.

Shopper Anonymous works with more than 900 independent UK businesses, from legal firms to farm shops to opticians, to help them improve their customer service and their sales and profitability.

Jonathan Winchester, Chief Executive, said: “Paul and Louise began their journey with Shopper Anonymous in January and have, over just a 10-month period, developed it into an extraordinary business.  Gaining a silver award out of 18 Regional Directors was a fantastic achievement. I am delighted for all the Sussex businesses that gain so much value from the services Paul and Louise offer.”

With almost 100 Sussex clients engaged with the mystery shopping, customer feedback and training programmes, Shopper Anonymous Sussex has offered more than 1000 Sussex staff members the opportunity to receive feedback and development on the service standards they personally offer.

“This process has not only seen individuals grow with confidence but it has also made a significant difference to each business’ bottom line, as they retain and delight their customers,” said Paul.

Working with local firms such as Jempsons, Barraclough and Stiles, Fuzion4, Birchwood Motor Group, The Sovereign Centre and Motcombe Pool to name a few, Paul is finding that many local businesses are genuinely keen to raise their standards as far as customer service goes, as they are recognising that customers expect loyalty, respect and quality in their relationship.

“We have big plans for Sussex in 2016, including developing our world class mystery shopper team from 50 to 120 members as we engage with more clients,” said Louise.

If you want to learn more about the services Paul and Louise offer to improve your customer service, or to join their team, please click here.

It’s that time of year when it seems half of the local population are out pounding the streets in readiness for the Hastings Half Marathon. This year Shopper Anonymous is shaping up and getting into fitness too!

The popular mystery shopping, training and customer feedback provider based in St Leonards has recruited a leisure expert as Regional Director for their Sussex Franchise. Paul Matthews, 36 has 18 years-experience in the leisure industry working for some of the best in the business including DC Leisure, Bannatyne’s Health Clubs and most recently Serco Leisure.Paul Matthews

Paul said “I am delighted to have joined the Shopper Anonymous team. Having successfully used Mystery Shopping via Shopper Anonymous for the last ten years to improve morale, customer service and ultimately profit I know first-hand what a wonderful management tool it is. The reports produced by Shopper Anonymous are second to none and allow you to walk in the shoes of your customers. When a “shopper” visits or telephones your business, they behave like a normal customer and experience your business as a real customer would.  Once their visit is completed a feedback report is produced, which allows you to review how your business is perceived and helps you coach, train motivate or incentivise your staff. I know Mystery Shopping changes businesses because I’ve done it. It gives you the information you need to make sure your customers get a consistently great experience when they visit you.  If your customers love you, they’ll come back time after time.  And they’ll tell others!” 

Managing Director Jonathan Winchester said “We are delighted to have a leisure expert in the team, we have many clients in the leisure and attractions sectors who will benefit from Paul’s knowledge and experience, and many more who will be keen to work with him to improve their business”.

Shopper Anonymous provide services to all sectors, to find out more and for a FREE consultation call or Email Paul via 07710394729 or paul.matthews@shopperanonymous.co.uk

Posted by: In: Business, Local, News 17 Oct 2014 Comments: 0 Tags: , ,

Jonathan Winchester, the leader of Shopper Anonymous, the St Leonards based customer feedback organization was recently invited to share the stage at the Entrepreneurial Conference with Steve Wozniak, the founder of Apple.

Speaking to 1500 entrepreneurs at the International Convention Centre in Birmingham, Jonathan shared his customer service insights based on the 298,000 mystery shops his company has conducted over the past 19 years.DSC_7600_2

“It was a great experience to have been invited to speak at such a prestigious event and to share the stage with Steve for 60 minutes gave us the opportunity to really get the message across that to develop a great business you have to deliver great service.”

“Steve is possibly one of the most influential individuals of our generation and he spoke so humbly about his story and how he developed the Apple brand with Steve Jobs. To then spend some time with Steve was one of my Bucket List moments.”

As a result of the session more than 8000 service improvements were committed to by the 1500 entrepreneurs.

“We like to measure the impact of our presentations and clearly this one hit the mark.  We are considering holding a more local event as result of the feedback we have received to help local SME’s to really make a difference. We shall make an announcement shortly.”

Shopper Anonymous work with more than 700 UK businesses and currently has 16 Regional Directors in the UK. Locally they work with brands such as Mayo, Wynne Baxter, Barraclough and Stiles, Club Class Chauffeurs, The Development Crew to name a few.

For more information please go to www.shopperanonymous.co.uk


Andrew Wooding Jones, the former Director of Ashburnham Place Christian Centre has become the new Regional Director for Shopper Anonymous Sussex. Shopper Anonymous generates in-depth customer feedback through its mystery shopping and market research tools. The feedback is then supported with motivational customer service and sales training.


Jonathan Winchester (left) UK Managing Director of Shopper Anonymous with Andrew Wooding Jones.

“When I was at Ashburnham, we used Shopper Anonymous a number of times to check our conference enquiries and the booking system.  Having experienced Shopper Anonymous’ expertise at first hand, I am delighted to have the opportunity to become a part of the team.  I am also delighted to be back in Sussex where I have worked for many years and look forward to meeting up with former business colleagues and making new contacts” comments Andrew.

Jonathan Winchester, the UK Managing Director comments “Andrew’s background includes management positions in hotels, retail and the not for profit sector as well as involvement in training undergraduate management students. Returning to Sussex completing a CEO assignment in Birmingham, Andrew is really excited about this opportunity to take Shopper Anonymous Sussex forward.  Having previously been the Director of Ashburnham Place Conference Centre, Andrew is well connected in Sussex and known to many business people. I am sure he will be a real asset”.

Andrew takes the reigns for Graham Seymour, who in 2009 was the first Shopper Anonymous Regional Director and franchisee.  Graham will still be involved in the business supporting the franchise network which now covers 14 Regional Directors and has plans to expand into Europe.