I do not necessarily think that living in a small town is better than living in a city as I like cities and our company is based both in London and Hastings and in many ways for someone working in the creative and cultural sectors cities are better than small towns. Population wise Hastings is a small town, however, it’s far cheaper than London, Brighton etc and you can get to all those bigger places relatively easily. There are also some very interesting and creative people here and because it’s smaller than some places you can get to meet people, see their work and network effectively. It’s also (reputedly) sunnier than other places which may be what encourages a spirit of optimism. Because of that and because you can see the sea you can pretend to be on holiday while you work.